Make Your YouTube App Video a Marketing Machine

The Call-to-Action overlay appears as an image (app icon in this case) in your video

Hello and Happy 2014 to you, good readers.

I just looked at the clock and see that it's almost February so I sprang into action, compelled to provide some useful content to you before the first month of the new year is done.

Speaking of action, how is that YouTube app trailer working for you? Sure you can see how many views and likes you're getting but can you tell if if your video is actually sending customers to your app? We recently discovered Call-to-Action overlays, a very handy tool you can leverage to display an attractive promo link in your video to seize the moment while you have your customers attention and drive them directly to your app, straight from the video. This is especially useful when embedding your YouTube video because all of that really important stuff you put in your video text description is hidden.

The overlay expands to show more information and a link

Adding a Call-to-Action overlay to your video is relatively quick and easy to do, once you know where to look. First, you will need to link your Google AdWords account to your YouTube account. In the YouTube Video Manager choose 'Promote' for a given video which transitions you to Google AdWords where you will set up your campaign. Once your campaign is configured, you need to go back to YouTube and edit the video in question. At this point, there should be a Call-to-Action Overlay option where you can add some text, an icon, link etc. Once that info is filled out and saved, the overlay should appear in your video.

That's it! Now your video is a marketing machine that never sleeps.

If you need more assistance setting up your Call-to-Action overlays, this video helped us:


Now go forth into 2014 and sell some apps!

Shake-a-Phrase free on Amazon for the Holidays

Cozy up with your favorite Android this holiday and Shake-a-Phrase...

Download Shake-a-Phrase for free (normally $1.99) on Amazon

The Last App of 2013 is...Door 24

You may have noticed a little extra spring in our step today. We can barely contain our excitement over the release of a new math app, Door 24, just before the App Store holiday freeze next week.

We developed Door 24 hot on the heels of the World's Worst Pet vocabulary app for our friends at Curriculum Associates and we're happy to announce that both common core-powered iPad apps are now available for the low low price of...FREE.

Door 24 is a fun way to reinforce basic math facts, number sense, and algebraic thinking. Students can work through 6 different difficulty levels, each with multiple problem sets, as they help fix Victor the robot’s circuits and solve the mystery behind Door 24!

Let me just say, there are a whole lotta ways to make the number 24.

Download Door 24 from the App Store today - it's free!

A Holiday Gift From Artgig...

Make your own custom card and send to your family, friends, or parole officer.
Our proprietary Holiday Greeting Generator does all the work!

Happy Holidays,

Artgig

World's Worst Pet is a Best New App!

We are thrilled to see World's Worst Pet, the game we made for our friends at Curriculum Associates, featured today as a "Best New App" in the Education category.

And you can download it for free:

World's Worst Pet (for iPad)

Get Mystery Math Museum For Free - Friday, Nov 15

If you haven't downloaded our new app, now would be a good time to do it.

Mystery Math Museum will be free for one day only - Friday, November 15.

Or you can go to a real museum but I seriously doubt they will let you keep any of the exhibit paintings for your gallery.

Tell your friends...

Download Mystery Math Museum For FREE - Friday, Nov 15

Life of Man Website is a Communication Arts Pick of the Day

Really proud that the Life of Man website we made for Esquire was the featured Communication Arts WEBpick of the Day on November 5th.

Communication Arts is one of the few design magazines I still make time for - so it's really nice to get the nod.