Just launched this slick little brochure site, for local Westchester marketing biz–Stratosphere Research. Daryl Bressler, the owner, has worked with some impressive brands, including SeaWorld, Budweiser, and Hasbro.
In discussing her work in market analysis and evaluation, Daryl shared a story about how a research project for SeaWorld led to the creation of sister park, Discovery Cove–the first park in Orlando to allow park visitors to swim with the dolphins. Discovery Cove has since gone on to become one of Orlando's most successful park destinations. The idea to open a dolphin experience park interestingly came as a direct result from Daryl's careful analysis of market data in response to a simple question - "What new attractions would you like to see most at Sea World?"
Check it out:
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