Monday, July 14, 2014

All You Need is (Apple) Love - One Month in the App Store...

It's been about a month since we launched our latest kids app, Drive About: Number Neighborhood, and we were fortunate enough to hang around the App Store features the entire time. It's always good when your launch day looks like this:

https://itunes.apple.com/us/app/drive-about-number-neighborhood/id864136403?mt=8  

 Even France showed us some "amour."


You never know how long the love will last though, so the Thursday App Store refresh becomes a major focal point of the week. The last app we released, Mystery Math Museum, was also featured at launch but was quickly moved to the back of the shelves. Drive About did double the business of Mystery Math Museum in the same sample time period.

Mystery Math Museum Launch October 2013 (iPad only) - 11/15 free promo
Drive About launch June 2014 (Universal iPad & iPhone)
It's really good to see our localization efforts pay off with substantial downloads in Russia, accounting for a little over 11% of total sales.


Tragically, the French "amour" did not translate to significant downloads - just over 1% of total sales. And our efforts to appeal to Brazil with a Portuguese version of the app fell flat - it's almost as though the entire nation was preoccupied by something else over the last month (we are investigating...)

Overall, I have to say I'm happy with the launch.

I was concerned about releasing the app in early June when most U.S. parents are transitioning from school to summer routines, but the results clearly demonstrate that all you need is (Apple) love.

Now, how to bundle that love for iOS 8...

2 comments:

Super - Julie said...

Oh ! How interesting is your post !! I am Julie from a french website www.Super-Julie.fr and the french app french editors had the same analysis as you ...
Hard without (Apple) love. On the top of the app(store) shelf is a better place then everywhere else ...
I'm happy to announce that your app will appear in two french media in september : one magazine and one famous french website.
Math Museum didn't appear because it's not translated and the french website prefer french versions :(
Keep in touch :) and thanks for the very interesting analysis.

Super - Julie said...

Oh ! How interesting is your post !! I am Julie from a french website www.Super-Julie.fr and the french app french editors had the same analysis as you ...
Hard without (Apple) love. On the top of the app(store) shelf is a better place then everywhere else ...
I'm happy to announce that your app will appear in two french media in september : one magazine and one famous french website.
Math Museum didn't appear because it's not translated and the french website prefer french versions :(
Keep in touch :) and thanks for the very interesting analysis.