App Bundles of Joy

If you’ve been to the App Store lately, you may have noticed some new bells and whistles (iOS 8 app preview videos!) and some search enhancements that should contribute to improved app discovery. Perhaps the biggest visible change for developers is the introduction of an entirely new product category - the app bundle. App bundles allow us to construct app collections to sell at a discount. We just have to name the bundle, drag and drop apps to appear in the bundle, and write a description - the rest (screenshots, keywords, etc) is automated. We were one of a handful of lucky developers to get picked for an App Store bundle feature. Our Family Math Pack includes 6 of our apps and it appears in two splashy features, “Introducing App Bundles” and “Kids App Bundles,” in the U.S.

Obviously, app bundles have the potential to significantly increase revenue. Thanks to bundles, some of our developer friends have reported doubling sales overnight. That has not been the case for us. When bundles appeared in the App Store nearly two weeks ago, our featured Family Math Pack was priced at $12.99. But after analyzing the first week of lukewarm sales and taking a look at what others were charging for similar bundles, we adjusted our price down to $10.99 (nearly 40% savings). We also went back and revised our bundle descriptions to include terms like “award-winning” and “discounted.” In hindsight, I think it’s most likely that our customers need more space - as in, iPad hard drive space. The 6 apps in our Family Math Pack require over 1GB to install and if you don’t have the space, you don’t get the apps. It’s also possible that our kitchen sink app collection for a range of ages (3-12) is not specific enough to trigger the “got to have it” impulse.

This isn’t to say bundles have disappointed. We are selling enough bundles to equal sales of an average single app. The very existence of bundles raises the likelihood that your apps will be seen. Even if a customer doesn’t purchase your bundle they may discover an app they wouldn’t have seen otherwise and that could lead to a sale (I have a hunch that this is happening with our apps) - and that’s the point, isn’t it? And if they really like that single purchase, they can always come back later to “complete” the bundle, at a discount.

Free Ride Tomorrow 9/5!

Imagine rolling up to the first day of preschool in a shiny new car, or a submarine, or a spaceship!

We obviously can't give each of you an expensive new mode of transportation but we can give your kids the ability to drive, fly and sail through a land of early math learning in our award-winning kids app, Drive About: Number Neighborhood - and tomorrow, for one day only, we'll give it to you for free.

That's right - Drive About: Number Neighborhood will be free on Friday, September 5th!

It's our way of saying thanks for supporting Artgig Apps and we hope you share this one time offer with your family and friends.

Back to School With Artgig Apps

It’s that special time of year, where everything smoothly and seamlessly transitions from the carefree summer of fun to the new school semester and a more "regimented" approach to learning.

We think Artgig Apps provide just the right amount of learning and fun.

Here are some Back to School updates to help prove the point:

For starters, we just updated Mystery Math Museum to include all new characters you can unlock in the Art Collector Challenge. You’ll earn a portrait for your gallery with each completed challenge, and you’ll want to hear what these quirky cartoons have to say. The update will be available in the App Store next week.

Stan, the rapping mummy, needs help. What rhymes with sarcophagus?

And you may notice a family resemblance in this photo.

We’ve also updated all of our app icons to include a little blue “Artgig” bug, so it’s easier for you to find our apps in the App Store and on your device. You'll see the new icons in the App Store next week, along with the Mystery Math Museum update.

Finally, we’re planning some App Bundles that will launch soon to give you the biggest bang for your Back to School buck!

One Month Later (After The App Store Feature)...

Alternate Title: The Fragile Psyche of an Indie App Developer

Drive About has good visibility in the Education category

Today I write with a sense of great relief.

While lounging at the local pool with my family yesterday, I made the mistake of checking my email.

What I saw nearly spoiled what was otherwise a fine summer Sunday afternoon.

My AppFigures daily report was shockingly awful - slashed to a paltry quarter of already soft early August sales.

It was, to put it mildly, a little scary.

You see, as a small indie kids app developer who bootstraps every single app we make, I always feel like the ride is just about to end in a horrific, fiery wreck at the bend just ahead.

It could be any number of things that leads to disaster - but the reality is, initial success is no guarantee of future App Store stardom.

We mitigate the risk some because we are developers for hire and we do a fair amount of contract work, so it wouldn't be a death blow to Artgig if the App Store blew up tomorrow.

But it would really stink.

And I would be sad.

Because I really like making apps for kids.

And as I sat there, staring at our measly Saturday sales, I could only wonder "Is this it? Is this the beginning of the end?"

I swallowed my fears and put on a brave face as I rose to join my carefree family who were frolicking in the pool, none the wiser.

This morning when I checked the sales reports I saw a big banner in my AppFigures dashboard explaining that the Saturday sales reports coming from Apple were broken.

I checked my iTunes Connect dashboard and indeed, the Apple reports showed that Saturday was in fact, just another average summer sales day.

I exhaled.

It’s not the end...not yet.

That's a long lead in on a slow news day to a follow up report on our Drive About: Number Neighborhood app sales.

We were featured fairly prominently in the Kids category when we launched in June.

And I was pretty pleased to see our localization efforts paying off in Russia, where we realized 11% of our total sales.

Since then, the download/sales trend has been like a lazy water slide.
 

And Russia? Well, the decimal has moved a little bit to the left and now it's only .11% of sales - not even in the Top 6 Countries.

 

Of course, the first week is always the best.

Drive sales - launch to now

But here we are, nearly two months after launch and Drive About is still hanging around.

App rankings - the 2 vertical lines represent the Awards won at the end of July

Drive won a Parents’ Choice Award and received an Editor’s Choice commendation from Children’s Technology Review at the end of July, which doesn’t hurt.

I can't find the app in any of the Kids category features now but we've had a nice spot in Education for the last few weeks and it's still a top seller for us.

We have some updates planned this month that we hope will give us a little boost as Apple launches their Back to School promotions.

So, Drive About and Artgig live to see another day in the App Store.

Drive About Awarded CTR Editor's Choice!

Well, it's suddenly turned into an award-winning summer for Drive About: Number Neighborhood.

We were positively thrilled to receive the news that Drive About scored 96/100 and received the coveted Editor's Choice stamp of approval from the esteemed Children's Technology Review (October issue).

Some kind words lifted from the review...

 "The perfect "back to school" app for any preschooler headed for Kindergarten."

Check out their comprehensive (and most excellent) video overview:

Drive About Wins Parents' Choice Award!

We woke to some good news today.

Drive About: Number Neighborhood is a Parents' Choice Silver Award Winner in the 2014 Fall Mobile Apps category.

It sounds like they really like the sea pickles.

Here's some info from the official announcement:

Established in 1978, Parents’ Choice Foundation is the nation’s oldest nonprofit consumer guide to quality children’s media. As a Parents’ Choice Award® winner, you’re a member of a very select group. Fewer than 25% of the products submitted receive any level of commendation. It’s an honor that doesn’t come easily; you should be very proud of your achievement.

Check out the complete list of Winners here.

All You Need is (Apple) Love - One Month in the App Store...

It's been about a month since we launched our latest kids app, Drive About: Number Neighborhood, and we were fortunate enough to hang around the App Store features the entire time. It's always good when your launch day looks like this:

  

 Even France showed us some "amour."

You never know how long the love will last though, so the Thursday App Store refresh becomes a major focal point of the week. The last app we released, Mystery Math Museum, was also featured at launch but was quickly moved to the back of the shelves. Drive About did double the business of Mystery Math Museum in the same sample time period.

Mystery Math Museum Launch October 2013 (iPad only) - 11/15 free promo

Drive About launch June 2014 (Universal iPad & iPhone)

It's really good to see our localization efforts pay off with substantial downloads in Russia, accounting for a little over 11% of total sales.

Tragically, the French "amour" did not translate to significant downloads - just over 1% of total sales. And our efforts to appeal to Brazil with a Portuguese version of the app fell flat - it's almost as though the entire nation was preoccupied by something else over the last month (we are investigating...)

Overall, I have to say I'm happy with the launch.

I was concerned about releasing the app in early June when most U.S. parents are transitioning from school to summer routines, but the results clearly demonstrate that all you need is (Apple) love.

Now, how to bundle that love for iOS 8...